2021-Present

What makes Samanta’s leadership distinct is her ability to blend sharp strategic foresight with deep emotional intelligence. She sees patterns others miss, anticipates cultural and systemic shifts before they happen, and designs narrative and movement-building strategies that push people from passive awareness to active engagement. Rejecting neutrality and performative activism, she prioritizes genuine systemic change over optics, pushing institutions, communities, and individuals beyond their comfort zones.

As a first-generation Tamil-Canadian navigating complex PTSD and systemic exclusion, Samanta leads from lived experience, ensuring that her approach is not just intellectually rigorous but culturally and emotionally resonant. Her work is deeply informed by trauma-informed frameworks, radical honesty, and a refusal to coddle power.

Samanta’s solutions are not about offering surface-level fixes to broken systems—they are about strategically shifting the culture that upholds them. She isn’t looking for a single seat at the table—she is building new spaces where more people can engage, question, and take action.

Her work focuses on engaging and activating the everyday middle—the people who aren’t entrenched in activism but who need the tools, confidence, and clarity to step into action and support the movements already leading the charge.

Her approach is deeply strategic, evidence-informed, and iterative. She designs interventions that meet people where they are while moving them toward deeper engagement, ensuring that change is not just momentary, but sustained and scalable. Her work is about building bridges—not just between institutions and movements, but between people and their own power to create change.