Group Project Initiatives is designing the infrastructure for a culture shift—a whole new ecosystem that makes it easier for people to care, connect, and take sustained action.
We aren’t building another educational platform. We aren’t trying to become the next big nonprofit. We’re not here to be palatable or politically convenient.
We’re here to change the conditions that keep people stuck in apathy, outrage, or burnout.
Because we know the truth: People aren’t disconnected because they don’t care. They’re disconnected because the current system is designed to keep them that way.
So we’re designing something different, a bridge from a culture of overwhelm and apathy to a culture of collective care and activations,
We’re designing spaces where people don’t just learn—they belong.
Let’s be honest: most “learning” spaces feel icky. Too academic. Too corporate. Too judgmental. Too lonely. Too much of a performance.
We’re not interested in training you to be more ‘woke’ or branding you into activism. We’re interested in helping you build the skills, language, and relationships to navigate the world with clarity, care, and courage—alongside other people doing the same.
Our programs don’t feel like a class because they aren’t, they’re human-centred programming that leaves you feeling more informed without being reminded of school. They feel like community.
Because when learning is communal, it sticks. It transforms. It moves.
And it feels possible.
We don’t hand you a 101 slide deck and wish you luck. We walk with you—through discomfort, through breakthroughs, through action.
We’re designing a Third Space for collective resilience.
Right now, most people only have two spaces: home and work.
Neither are designed to hold the weight of the world or the grief and rage that comes with caring about it.
That’s why our community spaces—digital and physical—are designed to be a Third Space.
A gathering point where you don’t need to perform or prove your worth to be part of something. Where you are invited to show up fully. A place where you get to be held while you learn. The rest is a strategy where people are reminded that they matter and are not alone.
And no—it’s not just good vibes and soft pillows. This is still a space where we sharpen each other, organize together, and get shit done. But we do it without reproducing the trauma and disposability culture we’re trying to dismantle.
We design for belonging, not burnout.
For transformation, not shame.
For staying power, not short-term hype.
We’re designing the how—not just pointing out the what.
Everyone’s good at naming what’s broken.
Few are building what can actually replace it.
We are. We’re not just making things “more accessible” or “less overwhelming.” We’re making them strategically irresistible with delicious invitations into a culture of collective care—so people actually want to show up, stick around, and take part in building the future.
We embed joy, care, and action into everything we do.
We design entry points that meet people where they are—and bring them deeper, not just louder.
In short: we are designing what hasn’t existed yet.
A connective, strategic, joy-centered, radically human ecosystem that makes it easier to give a f*ck and easier to do something about it.
We don’t want people to care once—we want them to stay in it. To grow through it. To bring others along.
We are building the conditions where that becomes possible—at scale.
Because we don’t need another app, another toolkit, another nonprofit siloed from the people.
We need infrastructure that brings us together, holds us through the mess, and helps us build the muscle memory of collective action.
That’s what we’re designing.
And we’re just getting started.
