Group Project Initiatives builds the missing social and cultural infrastructure for everyday people to move from awareness to activation—and stay there.
Most people want to make a difference—but the system leaves them overwhelmed, disconnected, or unsure where to start. GPI makes engagement inevitable by transforming how people connect, learn, and participate in justice work.
We are the Missing Infrastructure that helps Everyday People Know Better and Do Better.
Most people want to help — they care, they’re paying attention, but they don’t know where to start—or worse, they’re stuck in cycles of guilt, burnout, or disconnection. Group Project Initiatives (GPI) is an ecosystem for social good, using research and evidence-informed insights to create accessible long-term infrastructure for civic allyship in our country because we know changing the world is a group project and this is how we invite more people to join the assignment of our lifetimes.
We Envision A Future Where…
At the heart of Group Project Initiatives lies a collective calling: to transform our society’s culture of apathy and overwhelm into a culture of care & activation.
By creating ways that help invite and inform, educate and activate, and engage and connect, we believe we will nurture a culture of care — for ourselves, our community and our shared futures.
We know that the pursuit of a more just and fair world will not be solved in a silo. We need third spaces, away from work and home, that foster opportunities for intergenerational, interdisciplinary and intersectional conversations, learnings, ideas and problem-solving.
We know that the world’s problems will not be solved by a single person but by a collective force. Ours is a group project, and we must work together on the assignment of our lifetimes.
At Group Project Initiatives we aim to create delicious invitations into third spaces that are grounded in community and foster an environment where engagement flourishes, empathy prevails, and every individual feels empowered to do their part of our collective assignment, in a pragmatic pursuit of our personal and collective liberations.
Changing the World is a Group Project
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Changing the World is a Group Project 〰️
Our Initiatives
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OCP Media
Independent Edu-Media
Flagship | Launched in June 2020
On Canada Project is all about making waves in the media landscape. OCP Media is not just about reporting news; it's about storytelling that champions the untold, the overlooked, and the downright real. It's where culture, politics, and news intersect, providing a platform for voices that echo the diversity and complexity of Canada. OCP Media is an award-winning division of GPI.
OCP MEDIA creates delicious invitations into the larger GPI ecosystem.
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SGCC
Virtual Community Centre & Collective
Coming Soon Spring 2025
A private, members-only hub where individuals connect, learn, and take action.
SGCC bridges personal passion with the power of collective activism, offering a unique “third space” for growth, resilience, and impact.
Together, members amplify vital causes, share knowledge, and foster a diverse, inclusive movement for lasting social change.
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15TGAF
Intersectional Resource & Activation Hub
Beta Version Launched Sept 2024
15TGAF is a starting point for those looking to know better and do better. This platform connects you to meaningful causes and provides actionable steps you can take in just 15 minutes.
Each small action contributes to larger movements, creating a ripple effect of change powered by individuals who care.
Through 15TGAF, everyone can play a part in building a more just world—one step at a time.
Affiliated Work
Independently Funding Our Initiatives for Social Good
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Consulting Arm
Good Trouble Studios Consulting drives impact by offering strategic communication, DEI training and community-building services to organizations that care about social change. When you hire Good Trouble Studios, you (inadvertently) fund critical social good initiatives.
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Community Support
We’re fortunate to have incredible community support across our initiatives, which has played a key role in sustaining and growing our work. Individual contributions are vital as we continue developing resources, advocacy, and community-building efforts to drive meaningful social change.
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Sponsorship Opportunities
Our sponsorship opportunities are launching soon. Your organization will soon be able to invest in innovative, high-impact social good initiatives, supporting critical work in advocacy, resource development, and community building, while aligning with values of equity and justice. Look Good, Do Good & Drive Lasting Change.
OUR VALUES
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We embody boldness in every endeavour. We are not afraid to challenge the status quo, speak truth to power, or take risks for the greater good. Our bold approach is about being fearless in our pursuit of justice and change.
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We are the product of our ancestors and future ancestors ourselves. We have a responsibility to leave the world better than we found it and to act in a way that honours our ancestors and our future descendants.
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We reject the phrase "that's how it’s always been done," embracing instead a culture where fresh ideas and boundary-pushing approaches are the norms. Our ethos is about silo-breaking and robust community building, where progress is not just a goal, but a continuous journey.
We thrive on adaptability, creativity, and the courage to redefine the path of social enterprise, ensuring that every step we take is in sync with the evolving needs of our community and the world at large.
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We believe in the power of collective action and shared purpose. Our approach is rooted in the idea that together, we can achieve more than we can alone.
It Takes A Village
We don’t want to reinvent the wheel—we believe progress is a collective effort. Communities thrive when care is shared, and connection is prioritized over competition. By leaning into collaboration, we create spaces where everyone can grow, contribute, and succeed together.
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We're about making things happen. Action-Oriented Collaboration means we don't just talk; we act. This value fuels our drive to work together effectively, turning ideas into impactful realities that benefit our communities.
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We ground our vision in reality, pairing bold aspirations with thoughtful, intentional action. By staying rooted in our values of justice, equity, and care, we ensure that every step we take is impactful, meaningful, and built to create lasting change.
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We recognize the radical act of embracing joy and self-care as essential to our empowerment and resilience. This value drives us to intertwine pleasure with activism, affirming that personal fulfillment is a vital component of collective strength and societal change.
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IDEAS is our compass. It guides us to foster Inclusion at every level, embrace Diversity in all its richness, ensure Equity in our actions, provide Access to empower all, and tirelessly work for Social Justice. This value is the heart of our mission, driving us to create meaningful, inclusive change in our communities.
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We work to connect deeply, understanding others' perspectives, and responding with sensitivity and insight. This value shapes how we interact, ensuring that our engagements are thoughtful, meaningful, and resonant.
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This value is grounded in the teachings of our ancestral ways of knowing and being. Seva is the selfless commitment to serving others. This value drives us to put the community's needs above our own, fostering a culture of empathy, support, and unwavering dedication to societal betterment.
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Our commitment to people and the planet is uncompromising. We center humanity, compassion, and justice in everything we do, striving to create a world where dignity and equity are non-negotiable for all.
Contact Us